ComplianceMethodology
Fair Value vs Fair Market Value: Why the Distinction Matters
May 7, 2026 · 7 min read
arrow_forwardTechnical insights, methodology deep dives, and audit preparation guides from our team of industry-leading valuation experts.

Fair value and fair market value are not interchangeable. One governs GAAP financial reporting under ASC 820; the other sets the standard for IRS tax compliance under IRC Section 409A. Conflating them creates audit exposure and compliance risk.

Level 3 fair value measurements carry the highest audit scrutiny under ASC 820. This checklist covers every documentation requirement, from unobservable input tables to rollforward schedules, that auditors and reviewers expect to see.

ASC 820 provides a clear framework for fair value measurement under U.S. GAAP. Learn about the fair value hierarchy, valuation approaches, and why compliance matters.